Online Multimodal Essay | Charlotte Fish

How is the use of social media contributing to digital transformations in the fabric of everyday life?

The use of social media contributing to digital transformation in everyday life varies due to the audience or consumer.  One cannot measure the affect for all scenarios but on the whole digital transformations in social media are huge developments in order to find a new way of working.  Technology and the things that are achievable through it have helped social media advance and progress into something some would say is amazing, but like all products and goods, not everything is perfect.

Firstly, looking at the keywords in this essay title; Social Media and Digital Transformations stand out.  But what do they mean? According to the definition of Social Media is:

Screen Shot 2018-05-09 at 12.27.23

This definition covers all foundations of social media. It is definitely used as a plural as there are so many forms of social media that are digitally used by users across the world.  These digital technologies are primarily means of communication and like mentioned are used for social and professional development or enhancement.  I say primarily used for communication because this is the main reason people use social media platforms like Facebook, Twitter and Snapchat but there is definitely more to social media than just communication which I will go into in more detail later in this essay.

Now, what is Digital Transformation?  The Global Center for Digital Business Transformation and describe Digital Transformation as:

Screen Shot 2018-05-09 at 13.12.37

In basic terms the definition of digital transformation would be digital change. When something is changed in the digital world it is normally to improve the user experience.  Social media sites are constantly looking to advance their service and with countless updates of the site the audience is notified of these improvements. For example, one recently big update was the Snapchat download on smartphones.  The user is notified through app store updates and this update was to improve the quality of service by making it easier to use.

“Separating social from media has allowed us to build the best way to communicate with friends and the best way to watch great content – while addressing many of the problems that plague the Internet today” – Evan Spiegel, the CEO of Snapchat



This digital transformation allows social media to be more user-friendly.  Other social media platforms that implement digital transformations also strive to make their sites bigger and better.

Although these digital transformations in social media happen to all social users in their everyday life, it’s important to understand the audience in order to conclude how it may affect them.  To elaborate, looking at a user’s age profile may dictate how well they can deal with digital transformations and how often they use social media in the first place. A younger, digital native user is highly likely to be able to adapt to digital change more easily and may be so relaxed about the change that they may not notice the change on occasion.  On the other hand, individuals in the digital immigrant category may find it more difficult to accept the change and get used to new initiatives and designs.  This may be because they don’t use social media as frequently as their younger counterparts. If they rarely log into their Facebook account, they may find that the site has unexpectedly changed, meaning that they have to ‘re-learn’ the sequence to get the same end result. For this reason companies introducing digital transformations to their social media sites should always research their audience by asking the target group what they want from the platform.  However, the reality is that companies are more likely to make changes for regular users of their sites which means that digital immigrants may suffer and be forced to continuously ‘catch up’.

The research from Pew Research Centre indicates there is a correlation between age and social media usage.  They say, “the youngest adults stand out in their social media consumption” and the data they collected below says the digital natives are using Snapchat and Instagram more than other social media sites.  This would indicate that when digital transformations happen in their everyday life they are able to adapt more readily as they will be using the site more often, specifically in order to explore and experience the new features.


Those percentages of elderly people however, could be using social media as a way of becoming more included and less socially isolated.  Found in The Sunrise Senior Living Blog page, “According to the Office of National Statistics, from 2006 to 2013, the number of senior citizens in the UK aged 65 or older who used the Internet climbed from 9 per cent to 37 per cent.  This figure is expected to have risen significantly since 2013, highlighting how the Internet is playing an increasingly important role in the lives of elderly citizens.”   The Sunrise Care home talk about a ‘community’, this is a nice way of describing what social media is.  Everyone who uses it can be connected through one way or another and it doesn’t matter how old you are.  If you can use the site you’ll be able to socially interact with others.

This is why it is important to understand the audience when making digital transformations. This doesn’t necessarily just mean the users age, as “vital information about users are channelled through social media” according to St Clair at Major Digital.  When a user signs up to Facebook, Twitter, Instagram, etc they are asked for their name, date of birth, likes, dislikes; and using this information companies can build up a profile of the user to try to anticipate what they are most likely to want from social media transformations.

In digital society “people in general are increasingly networked and interconnected through the internet”, says Lindgren in ‘Digital Media and Society’.  Social media is arguably one of the key products of communication or as Lindgren refers to more correctly users are “engaging in ‘computer-mediated communication’.”  Could this be, as explained earlier, that because social media companies are striving to make their sites easier to use more people are choosing to communicate this way?  After all, social media sites are downloaded to phones and tablets making it accessible from wherever the user may be and therefore making social media more and more user-friendly. If users are increasingly using social media to communicate, digital technologies are going to change to make this easier, just like Snapchat did.  Other examples of this are Facebook Live videos and Instagram Live videos.  Live videos weren’t always as popular but with a growing social network people are finding new ways to create, share and communicate their experiences.

Are we addicted to social media though?  Is it so easy to use and so accessible that we use it too much?  Once you’ve uploaded something, it’s easy to go back and check up on how many ‘likes’ we’ve received or the group chat that’s always pinging with notifications. ‘Keepitusable’ say users are so addicted through the “Fear of missing out”, that we “need a platform to showcase ourselves” due to ego driven mindsets and that “social comparison and self-esteem” increasing, along with “social validation” are key parts of the human mind that look for things to make us feel good.  Although some of these reasons may seem positive in ways, for instance social media making someone feel good because they got 50 likes on their new profile picture, is it always this good?  Social media has become increasingly easier for cyber bullies to target others.  That new profile picture put up could easily be abused with comments making someone feel vulnerable and upset.  The point I’m making is that although social media is becoming easier, and transformations have made it easier to use, it could also have negative impacts either making it addictive or allowing personal attacks from others to occur.  Some such attacks can have poor outcomes for those being targeted.

Social media isn’t exclusively used for communicating and with the advances of Web 2.0 users have the flexibility to be a consumer and a producer, also known as a Prosumer.  Users are able to make content as well as see other people’s content.  For instance, live videos on Facebook as mentioned before and platforms such as YouTube where users are encouraged to be creative and upload content.  In fact, YouTube is a business in its own right, a site where lots of users become creators and utilise the site to earn a living.  This shows that Web 2.0, social media and digital transformations all link together for successful social media transformations.

Screen Shot 2018-05-10 at 12.49.23

Other uses of social media in everyday life that have been digitally transformed is the way we market ourselves and our business.  Social media sites such as LinkedIn have been created in order to “build and engage with your professional network” as stated on their site.  This site has become a new way of getting a job and advertising your skills with even the chance to upload a CV to the site.  As well as personal marketing, a lot of businesses now ‘socially marketing’ their product or ideas via social media.  Instead of the old-fashioned Billboard or poster in the newspaper, social media has helped reach thousands of people instantly and in a cost-effective way with a click of a button.  Businesses have their own social media accounts and are able to hype up events, products etc to make marketing more straight forward and simple. Another strategy is through paid sponsors.  Bigger businesses who have the financial resources to sponsor ads on social media, are able to reach more users resulting in more interest in their business.


We’ve established that social media isn’t just about communication and that other concepts arise from using social media, but how about if users approach social media for a wider alternative cause?  At Major Digital, St Clair also says “digital transformations offer new ways of working through the use of existing digital and emerging technologies”.  What can we take from this?  Well, in order to change something wider than just yourself or your local community, social media can become ‘viral. Social media has been used before in order to raise awareness and money for charities and world causes.  Empowering change in true life situations through digital transformation is more fulfilling and worthwhile.  Some of the most well-known campaigns are MovemberALS Ice Bucket Challenge and No Make-Up challenge. These are great ways in which social media has created something big whilst also allowing everyone and anyone to get involved by becoming socially included.  Within campaigns, people have used technologies such as a mobile phone camera and creative ways of performing their challenge to make interesting and/or engaging content.  These kinds of social campaigns could quite easily catch on more through social media and celebrity endorsements.  Some campaigns have become well recognised brands in their own right with some continuing to raise vast amounts of money for worthy causes.

In terms of digital transformation in general social media use, some new initiatives within technology have come about, for instance the Snapchat Spectacles which allow users to video hands-free from a pair of spectacles worn in the normal way.  This allows them to socially interact whilst, at the same time, filming.  This adds more interest to social media and enables users to do things they love on film from their own unique perspective.  The video below gives a review of what it’s like to use this new technology and how social networking on Snapchat is changed in everyday life.

This could be controversial however as members of the public may not be aware they are being film. Although the device has a LED light, if members of the public are unaware of the technology and the devices’ purpose they may not notice that filming is in progress therefore breaching their privacy and possibly raising bigger issues like safeguarding.

Social media seems always to be digitally transforming, whether it be for the better or not like previously said.  At some point will it stop?  Is there a chance that social media will plateau and find its own level… a place where designers and users are satisfied with or accept that things are good without the necessity to add more, take parts away or change others?

To conclude, the use of social media contributes to digital transformation by making changes based on what the audience want and even need in order to make the sites they run easier to navigate and at the same time improving the quality of service. In everyday life these changes help to make social networking easier to use but don’t necessarily mean that psychologically it is good for the human mind or relationship development. Digital transformations are continually evolving; being developed and introduced so it’s difficult to know with certainty how long social media sites will stay unchanged before their audiences need to change and adapt to new updates.  Technologies aid this process by adding interest and ease to social networking. New ways of working aren’t just for the social media companies to change and control but also for their users to change in this new prosumer society we live where users can make and upload content as easily as the sites themselves.


DICTIONARY.COM (2018) Social Media [Online] Available from: [09/05/18]

HOPPING, MARZOUK, MARSHALL (2018) What is digital transformation? [Online] Available from: [09/05/18]

WADE (2015) Digital Business Transformation [Online] Available from:  [09/05/18]

SEGARRA (2017) Snapchat Redesigns its App [Online] Available from:  [09/05/18]

SNAPCHAT (2017) The New Snapchat in 60 Seconds [YouTube] Nov 2017 Available from: [09/05/18]

SMITH, ANDERSON (2018) Social Media Use in 2018 [Online] Available from: [10/05/18]

ST CLAIR (2016)Understanding How Social Media Affects Digital Transformations [Online] Available from: [10/05/18]

LINDGREN (2017) Digital Media & Society. Sage Publications Ltd

SCHWERDTFGER (2013) What is Web 2.0? What is Social Media? What comes next?[YouTube] Mar 2013 Available from: [10/05/18]

FORBES (2017) Movember, Moustaches and Men’s Health [YouTube] Nov 2017 Available from [10/05/18]

WHATS TRENDING (2014) The BEST Ice Bucket Challenges [YouTube] Aug 2014 Available from [10/05/18]

LATEST NEWS (2014) No Make-Up Selfies Raise £2m ForCancer Group [YouTube] Mar 2014 Available from  [10/05/18]

THE VERGE (2016) Snapchat Spectacles review [YouTube] Nov 2016 Available from [09/05/18]

TIMPSON (2015)Social Media Prevents Isolation And Loneliness In Elderly  [Online] Available from: [13/05/18]

KEEPITUSABLE (?) Psychology of Social Networks: What makes us addicted?  [Online] Available from: [13/05/18]

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Animals Doing Funny Things (GIF)

When you walk past a classroom your mate is in and you’re trying to distract them…


For this assignment, I had to produce an animated GIF of an animal doing something funny. I found this video on an Instagram from an account called ‘UNILAD‘. I then imagined the times when I have myself seen a friend in another classroom and tried to distract them and vice versa.

I liked the idea of creating this GIF and making a meme from it that describes a relatable scenario that a majority of people have been through. This is one of them I believe.

How I made this GIF:

  • Firstly, I found the video after searching high and low for an appropriate video which I could use and make a meme from.
  • I then used a video to MP4 converter to save the file to my documents so I could then start creating the GIF.
  • Once opening Adobe Photoshop, I then went to windows – Timeline so the composition timeline would appear at the bottom.
  • Next, I imported the video file and chose the options as below:Screen Shot 2018-01-22 at 19.21.50
  • Once I had selected the frames I wanted I could then adjust the length of time each frame is shown. Set to 0.03 it quickly flicks through at a ‘normal’ speed.
  • Finally, exporting the file. File – Save to web and then just uploading the GIF to this blog post.


View this post on Instagram

TAG a mate and say nothing 😂😂

A post shared by UNILAD (@unilad) on


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DS106ers React! (Video)

For this assignment I had to create one of YouTube’s most uploaded video contents. A reaction video. Basically, the idea is to film yourself watching a video where you then capture the creators instant reactions to whatever is going on.

Here is my video: (Unfortunately the audio from the video I watched doesn’t play)

I have seen a handful of these types of videos and personally I don’t have a big interest in them because if I want to watch the video they are watching, I will just watch it myself. It all depends on what the content is. In my opinion I think the majority of YouTubers who produce this kind of content fake their reaction in order to get views and likes on their channel.

However, one channel that uploads these kind of video with a twist is The Fine Brothers who upload to a channel called REACT. These are reactions to all sorts of video content. However, they film different audiences; whether it be grandparents, celebrities or people we don’t even know or recognise. I like these as the reactions seem a lot more genuine instead of the fake ones the creators make of themselves. It adds more realism to the concept of reaction videos.

Check out one of their videos here:

Another channel that I like to watch that does something similar within their video content is The Slow Mo Guys. Now, they don’t quite react like you’ve seen in the previous examples I’ve given, but they do watch back what they have just filmed and give a quick off the cuff reaction themselves.

(If you skip to 4:00 on the video you’ll see them react)

How I created my react video:

  • I used a software called OBS which allowed me to record myself and play the video layered inside it.
  • Like I previously said the audio from the video I placed in my own didn’t work and I’m not sure why but I think I narrated a lot throughout the video so it easier to tell what is going on.
  • Once the video was completed it automatically saves into my document.
  • Then I uploaded the video to YouTube where I have then used the URL to copy and paste into this blog.
  • The video I reacted to can be found here.


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Superhuman In Everyday Life (Mash Up)

This assignment was to place the superhero you would like to be in an everyday setting and explain why you want to be them in this scene:

busy-street-nyc-2010 copy

IronWoman in a busy NYC street.

My choice of superhero would be Ironman/Tony Stark. Being as I’m not male I’ve found a female version of his character.

Reasons I love Iron Man:

  • He’s super cool
  • He’s super rich
  • He saves the world
  • He’s extremely intelligent
  • He’s got some super cool tech stuff that is beyond your imagination.

So why I’d want to be Ironwoman in NYC…

I love NYC and being able to fly over it would be amazing. Seeing it from high in the sky or I could weave in and out of its blocks at a low-level and take in all the detail. The other thing with flying is that I could avoid all the rush hour traffic or just ‘normal’ NYC traffic seeing as New York tends to always be that way.

I could also afford a lovely apartment in NYC with all my wealth, I’d be very popular and well known by the locals and all the technology; I could be super lazy and get it to do everything for me.

How I created this:

  • Like my other Photoshop work its pretty simple.
  • Taking the character and using quick select to only select the character and not the backgrund and then using the mouse select to drag it over to the street image.
  • From here i used transform to resize and move the character into position on the street image.
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Google Draw Something (Web)

This was surprisingly very difficult!!

This assignment was to use a site called Quick Draw with Google.  The aim of the site is Google will randomly produce a word descirbing an object and I would then need to draw the object using my computer mouse on the screen. Google then tries to guess what the object is within 20 seconds. See my results below:


So some of them were easily guessed within seconds. Others I had to think how I could illustrate the object more efficiently. I wouldn’t class myself as a good sketcher anyway and it’s shown in this. This is fairly hard as I suppose everyone has a different perspective of what things look like and then I suppose Google has its own too.

I’m going to try to improve this…


One better! It’s actually very good fun even though it’s hard. It’s also almost addictive.

One of the funniest guesses it made was on the feather drawing when Google said “I see the Great Wall of China”. Thanks Google, didn’t realise my drawing was that bad until I met you!


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Auditory Hell (Audio)

For this assignment I had to think of the worst sounds I’ve heard or could think of, and put them into one soundtrack which would make anyone cringe.

The process:

  1. Firstly, I thought about the sounds I disliked or make me cringe. I then went to find them on YouTube where I could convert into MP3. I had tried to use royalty free websites, however with a lot of them I had to install things onto my computer which I wasn’t too keen on with viruses and all sorts of things I could actually end up downloading instead.
  2. From YouTube I would then use a online converter by copying the URL into the converter.
  3. I would repeat the process until I have 4/5 sound as briefed.
  4. Next, putting the numerous files together. By importing them into audacity I was able to trim sections down using the trim tool.
  5. Most of the sounds are pretty painful to listen to as they are so I havent changed any settings.
  6. Then, just a case of overlapping them at the ends/beginnings so they smoothly change.
  7. Finally, for an added horror I decided to place all the sounds on top of each other to play over each other simultaneously.

Converter Website – One converted the file is downloaded.

Screen Shot 2018-01-19 at 14.44.14

Editing programme – Audacity

Why I used these sounds:

  • Nails on the Chalkboard – I went with an obvious one here admittedly. This is a typical sound people tend to dislike. It does quite make the hairs stand up though so it might be obvious but its also a classic!
  • Pitch Frequency – This one is just brilliant! The build up is just so painful and sounds like it lasts forever. The way the pitch gets higher and higher is quite unbareable. I chopped this file down as even I couldn’t listen to the full thing, but if you feel up t it the link is below!! 😉
  • Alarm – come on… no-one like the sound of their alarm!
  • Baby Crying – I got this idea after once watching a programme called SAS: Who Dares Wins and one of the torture methods they use to try to crack the participants is to sit them in the stress position and listen to a baby crying… non stop, for maybe a couple of hours. This gave me the idea to use this as a distressing sound one might hear.
  • Screaming – Scream is associated with fear and the sound can be quite shivering and I think partly that’s knowing that a person is also in danger. Again, this is more of a distressing sound.
  • I decided to put these sounds together as one at the end just to give an overwelming feeling of discomfort.


Nails on a Chalkboard

Different Pitch Frequency

Radar Alarm

Baby Crying



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Minimalist TV/Movie Poster (Design)

Still in design I have now completed this 3.5/5 stars assignment. This assignment consists of designing a minimalistic movie poster:

movie poster

Trying to go with the sense of minimalism I have used 2 icons as my images, some text for featured stars and also the title name. I have also added a space background faded into the background using opacity on Photoshop so although it perhaps has more than what be classed as ‘minimalist‘ I believe for a movie poster it has to tell you partially what it’s about.

What I see when I look at it and how I wanted to convey it:

  • Icons: A product of the internet. The symbol which represents the internet has a lock. This could suggest privacy but also entrapment. Which leads to the title.
  • Locked in(ternet): Locked in, conveying the entrapment, yet is it locked in for your own privacy and choice or is it because you’ve been forced into it?
  • Space background: As users of the World Wide Web we are like stars in space. Millions of us using millions of different things. Sometime you can find yourself lost.

How I made this:

  1. Found my images online and placed them into a new composition in Photoshop.
  2. Using the paint bucket tool I changed the icons to white instead of black so they were visible against the dark background.
  3. Then added the background space layer and making sure it was at the bottom of the layers list.
  4. Then selecting the space background layer, I reduced the opacity in order for it not to be so prominent.
  5. Finally, adding the text by using the text tool and typing the title and names.
Screen Shot 2018-01-18 at 17.14.19.png

Here is the composition. Along the top you can see the numerous sources used where they have then been added to the layers (on the right hand side) and also on the left side is the tools panel.

On the top of internet use, It’s so important to use the internet safely by securing passwords, being careful who you talk to etc. We have all heard of the things that can go wrong with using the internet yet are naive to think these things would never happen to us until they do. I myself as a generation brought up with the internet am also at fault for this. However, also brought up by parents who didn’t really grow up with this level of technology force their worries on to myself at times with the likes of cyber bullying and password protection.

My fear of the internet: Not knowing who is watching you or able to affect your life while remaining anonymous.

My love of the internet: The flexibility, the accessibility, the speed it evolves.

6.5 stars completed!


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Motivational Poster (Design)

For this assignment, the aim was to create a motivational/humourous/sarcastic poster. This is worth 3 out of 8 stars.

My finished product looks like this:

Design Assignment

Two things that made me create this:

  1. I first thought I’d do a different Ice Age quote which is still from Sid the Sloth; “ahh you know me, I’m too lazy to hold a grudge” and I would title it “Me”. However I came across this picture in my search and changed my mind.
  2. What made me final come to this was the thought I had for it (being the title and quote it is) in recent experience and indeed in this situation.

I like this as it’s quite relatable to many people. I suppose the idea od these if they aren’t for motivation, they are for humour. These are quite fun little things to create and can be very relatable to others as well as perhaps expressing emotion or fulfilment in the topic chosen, be it motivational or humour.

3/8 Stars Completed!

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Combophoto (Visual)

For this assignment, I had to use the assignment bank to create pieces of visual work that would add up to an 8 star rating. My first is this project:


Although all the examples I saw looked very professionally done and don’t get me wrong looked amazingly good at how creative they were. I thought it was be good to do something a bit different and a little funnier. So this is my attempt at combophoto.

I used several images to make one whole one of a person.

8/8 Stars completed!



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Averaged Portrait (Visual)

This unit is all about improving the photography skills. Personally, I know how to use a DSLR camera for most basic things and obviously know how to use my phone camera too. Great thing I love about my course is I continue to learn new photography skills all the time. I have just started work in a photography studio for one of my modules.

For this assignment, I had to use the assignment bank to create pieces of visual work that would add up to an 8 star rating. My first is this project:


The concept behind this visual project was to make a portrait of someone or myself and using Photoshop make it an unusual looking portrait using layers.

I took many pictures of my boyfriend looking in different directions and merged them into one image, layering and using opacity to blend them. What I like about this is that the strangeness of the concept of the portrait matches the bizarre shirt design he said he’d wear for it…

I suppose the assignment bank suggests doing something like this but in my A-Level Media work I had used layering like this before so the inspiration was to do something similar. However, my A-Level work was a lot more dark and moody (a totally different genre), and I would say this is a much brighter interpretation and conveys something more positive.

I really like this type of photography as you can convey different emotions and I like the idea of numerous connatations it presents

4.5/8 stars Completed!



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